“Your startup idea is worthless!” and other demotivational posters.

This recent Dilbert comic made the rounds in startup circles recently.

It is well known within the startup community that an idea by itself is not super useful – it is the combination of the idea and execution that matters.

This belief has become almost instinctive now, to the point where people are almost dismissive of listening to ideas from those who they believe have no capacity to execute them (i.e., non-technical people). It’s always fun to hear concepts that people are working on, but hearing about Yet Another App that someone wants to make – but probably won’t – can be tiring.

While it doesn’t seem to result in outright rubbishing of ideas, there seems to be a trend to devalue the concept of “the idea”, which I think has the potential to be demoralising and de-motivational – almost the exact opposite of every other experience I’ve had in various startup communities.

I am very confident this is certainly not what is intended. It is very important to ensure that people that are interested in startup life realise that the idea is only a part – a very small part – of what makes a business.

However, it is hard enough to motivate people to consider a startup in the first place. Creating a perception that “the startup community” thinks ideas are worthless is probably not the right tone to set – everything has to start with an idea.

It’s easy to see why this comic entertains – I loved it. But the response to it (including my own!) reminded me that it’s important not to be dismissive of “idea people”, when instead we should be focusing on encouraging them to execute their idea.

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